Frame Your Future
During the spring semester of my senior year, I participated in Ad Lab, a senior capstone course offered to Integrated Marketing Communications Majors. A group of 15 juniors and seniors took on the challenge of the annual AAF National Student Advertising Competition.
Our Client: Indeed
Our Task: increase trust among 18-24-year-olds.
We started out with research. From our various surveys, focus groups, and secondary research, we were able to begin to develop our big idea: Frame Your Future.
The creative team spent many long nights working our executions and we're proud to say that the hard work paid off. Our campaign won first place in the District 2 competition. Below, you'll find my contributions to the creative executions.
Digital Subway Shelters